For individuals


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ICAA Champions


The International Council on Active Aging® is inviting professionals and individuals to become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign, which will shift society’s perceptions of aging. To nominate an ICAA Champion, please click here.


An ICAA Champion’s role is to inform the media, businesses, families and individuals about the untapped human potential associated with aging, and help them understand that tapping into this potential could help us address many of society’s challenges and opportunities. The overarching aim of fostering this knowledge and recognition is to change society’s views and expectations of aging.


ICAA Champions will visit school groups, as well as participate in health fairs and other community events to educate and inform children and older adults about the positive aspects of aging. Individual Champions can choose to support ICAA’s Changing the Way We Age® Campaign in other ways. Examples include writing a newsletter column or “blog” (online journal) about living fully in later life, talking to friends and acquaintances about active aging, and sharing stories and ideas on the Changing the Way We Age® website.



ICAA has created and will manage a section of this website specifically designed to provide ICAA Champions with campaign updates, as well as Web-based tools such as media releases, posters, handouts and schedules. The website will also feature a dedicated section that profiles ICAA Champions and their activities.


ICAA Champions can encouraged to help individuals earn their Presidential Active Lifestyle Award (PALA). ICAA Champions are also encouraged to support First Lady Michelle Obama’s “Let’s Move! initiative,” which provides opportunities for intergenerational events that build relationships between youth and older people.


Make a difference
ICAA's Changing the Way We Age® Campaign offers you an opportunity to make a lasting difference by encouraging a new vision of aging in society. By being the change you want to see, you can help create a society that recognizes, respects and responds to the rich potential of population aging.


To learn more about becoming an ICAA Champion, please email  or call ICAA at 866-335-9777 (toll-free) or 604-734-4466.