ICAA’s Guidelines for effective communication with older adults


Resources used when preparing the guidelines

  • AARP Services. (2003) Keys to Success with the 50+ Market. The Corporate Gerontology Group,

  • The Hartford Financial Services Group, Inc.

  • Ambrosius, G. R. (2004) The Art of the Positive, tapping the power of an inclusive vocabulary. Positive Aging.

  • American Psychological Association. (2005) “Concise and bias free writing.” In Concise Rules of

  • APA Style. Washington, DC: American Psychological Association.

  • Creating Results. (2009) Photo Finish: Images that Motivate Mature Consumers. Woodbridge, VA:

  • Creating Results LLC. http://www.creatingresults.com/photofinish/

  • Dahmen, N. S. & Cozma, R. (Eds.) (2009) Media Takes: On Aging. International Longevity Center – USA and Aging Services of California.

  • Goldstein, N. (Ed.) (2004) The Associated Press Stylebook and Briefing on Media Law. New York, NY: Basic Books.

  • International Council on Active Aging. (2010) Active Aging in America: Industry Outlook 2010.

  • Kleyman, A. (2007) Words to age by: a brief glossary and tips on usage. Journalists Exchange on Aging, American Society on Aging.

  • Larkin, M. (2008) “Word survey reveals cross communication” in Shatter stereotypes of aging: how to help your clients create dynamic mature identities. The Journal on Active Aging, 7(2):18, March/April.

  • Montague, J. Language as a part of our whole-person wellness culture. Presentation at ICAA Conference, 2008.

  • National Resource Center on Nutrition, Physical Activity & Aging. (2007) Ageism in language.

  • Florida International University. http://nutritionandaging.fiu.edu

  • Rudd Center for Food Policy and Obesity at Yale University and The Obesity Society. (2010)

  • Guidelines for the Portrayal of Obese Persons in the Media. http://www.yaleruddcenter.org/what_we_do.aspx?id=10

  • Timmermann, S. (2009) The Mature Market: Guidelines for Effective Communication. New York: MetLife Mature Market Institute.

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