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For individuals
Become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign Play a key role in the campaign as educator and role model in your local community.
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For organizations
Take a leadership role as an ICAA’s Changing the Way We Age® Campaign partner and/or ICAA Organizational Champion.
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Champions in action
This section is dedicated to profiling ICAA Champions and their activities.
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For ICAA Champions
Welcome to the ICAA Changing the Way We Age® Campaign Support Tools for ICAA Champions.
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Media and marketers
Marketing contest: Rebranding Aging Past award winners Rebranding Aging Toolkit Did you know? Marketing articles Marketing researchMarketing articles
Book
World Economic Forum's book, Global Population Aging: Peril or Promise
Chapter 4: The media's portrayal of aging
Articles
A common sense guide to using market research
Are your written materials missing the mark?
Back-to-basics media: making the most of media you can control
Brand matters in an aging marketplace
Creating age-friendly websites
Cutting though the media clutter
Direct marketing to older adults
Marketing effectively to Baby Boomers
Marketing successfully to age 40-plus women
Presenting to 50 plus audiences: a practical guide
Rebranding aging: The next chapter
Shatter stereotypes of aging: how to help your clients create dynamic mature identities
Six steps to age-friendly advertising
Tackling graywashing: what drives it, how to recognize and avoid it
- ICAA Champions
- Champions log-in
- What makes an ICAA Champion?
- Champion support tools
- ICAA Champions in Action
- Champion program partners
- Join the Million PALA Challenge
- Become an ICAA Champion
