Become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign Play a key role in the campaign as educator and role model in your local community.
[ Learn more ]Take a leadership role as an ICAA’s Changing the Way We Age® Campaign partner and/or ICAA Organizational Champion.
[ Learn more ]This section is dedicated to profiling ICAA Champions and their activities.
[ Learn more ]Welcome to the ICAA Changing the Way We Age® Campaign Support Tools for ICAA Champions.
[ Learn more ]World Economic Forum's book, Global Population Aging: Peril or Promise
Chapter 4: The media's portrayal of aging
A common sense guide to using market research
Are your written materials missing the mark?
Back-to-basics media: making the most of media you can control
Brand matters in an aging marketplace
Creating age-friendly websites
Cutting though the media clutter
Direct marketing to older adults
Marketing effectively to Baby Boomers
Marketing successfully to age 40-plus women
Presenting to 50 plus audiences: a practical guide
Rebranding aging: The next chapter
Shatter stereotypes of aging: how to help your clients create dynamic mature identities
Six steps to age-friendly advertising
Tackling graywashing: what drives it, how to recognize and avoid it