Did you know...


  • Older adults are more likely than any other age group to spend their disposable income.

  • Boomers and their parents have over 2 trillion dollars in their wallets.

  • 76% of Boomers intend to work well into their 70s.

  • Three in four  people ages 65 and over rate their health as good, very good, or excellent.

  • More than 90% of older adults have no functional limitations requiring help from others.

  • 10.5 million US adults ages 55+ belong to a health club.

  • Popular fitness activities among older adults: aerobics, Tai Chi, treadmill, weight training.

  • More than half of adults 45-64 participate in an exercise program.

  • By 2050, there will be 601,000 centenarians in the United States.

  • The number of older internet users will climb from 19.3 million in 2011 to 26.2 million in 2015.

  • 55% of Boomers use social network sites.

  • Top five websites for adults 55-64: Google, Yahoo!, Mapquest, Amazon, Facebook.

  • 90% of adults 50 and older use email.

  • Within five years, the internet will rival or surpass newspapers and radio in reach among older adults.

  • 81% of householders ages 65 and older own their homes.

  • 24% of adults 65+ volunteer their time to help others.

  • Nearly half  of adults ages 75 and older say their life has turned out better than they expected

  • 65% of adults 65+ have more time for hobbies.

  • 52% of adults 65+ enjoy more time to travel.

  • 59% of adults 65+ get more respect and feel less stressed.