ICAA’s Guidelines for effective communication with older adults

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The International Council on Active Aging’s Changing the Way We Age® Campaign is multipronged, focusing on the media, marketers, older adults and young people. The communication guidelines are a tool that can be used by media and health promotion professionals to promote a more realistic and complete picture of what it means to become and be old in North America.

 

Table of content:

Part I: Guidelines for accurately representing older adultsGuidelines

 

Part II and part III to come

 

Copyright 2011 © International Council on Active Aging


The International Council on Active Aging is making these guidelines available free of charge to organizations and individuals. When using and/or referring to them in print or on the web, please use the following citation:

 

ICAA’s Guidelines for effective communication with older adults. Published June 2011 by the International Council on Active Aging. Available at: www.changingthewayweage.com

 
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