Become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign Play a key role in the campaign as educator and role model in your local community.
[ Learn more ]Take a leadership role as an ICAA’s Changing the Way We Age® Campaign partner and/or ICAA Organizational Champion.
[ Learn more ]Welcome to the ICAA Changing the Way We Age® Campaign Support Tools for ICAA Champions.
[ Learn more ]This section is dedicated to profiling ICAA Champions and their activities.
[ Learn more ]News services
Group aims to 'rebrand' aging by focusing on contributions to society - The Canadian Press
Newspaper articles
Changing perceptions of aging- Stouffville Free Press
Let’s not replace one stereotype with another -Edmonton Journal
Fitness expert Kathy Smith’s advice on aging actively - IndyStar
Fitness expert Kathy Smith takes fitness message to Carmel - Indy Star
Nationally Known Fitness Expert Kathy Smith Kicks off ICAA’s Active Aging Week in Carmel-Stratford Living
The next boomer bonanza- Globe and Mail
Do you have what it it take to be a Champion? (pdf) - Inside Business
Wellness programs mature, change shape along with clients' need - St. Petersburg Times
Jane Fonda wants you to feel the burn ? again - WQAD
Personal care homes take "totally different approach' on food - Pittsburg Business Times
Sporres named to aging campaign - The Daily Journal
Ten ways to extend a healthy life - Platteville Journal
ICAA warns consumers to be aware of "graywashing" - Merced Times
Exercise For the Ages: Ready to get moving again? - Gettysburg Times
There desire will reshape an industry - Orange Country Register
Think twice before you buy to avoid "graywashing" - Senior Digest
'Energy Shots' Find New Market in Seniors - Wall Street Journal
Million turning 50 reshape 'active aging' market - The Derrick
ICAA Warns of Gray Washing - Club Insider
Perhaps they can be the Golden Years - The Lethbridge Herald
You’re not old, just experienced: Group aims to ‘rebrand’ aging - Healthzone
News websites
ICAA challenges marketers: "Do you have what it takes to reach the 50+ consumer?" - Fitnet.ca
Get your style guide for your mature donor - About.com
Television
Is 'Brain Training' Worth Your Cash? - Smart Money
Arizona Television Channel 7
YouTube
Neil Knox - Active Aging Champion
Help change the way we age
Radio
CBC Radio
Kelowna, BC, 1150AM
Magazines
Tackling graywashing: what drives it, how to recognize and avoid it - Journal on Active Aging (pdf)
With Age, Focus on Body Shifts From Appearance to Function - US News and World Report
Aging Boomers Become a Business Idea Goldmine - Entrepreneur's StartUps
Club Business International
Recreation Management
Newsletters
NCOA Newsletter
Aging Matters
Blogs
ICAA Joins National Go4Life Campaign-FITNET.ca
ICAA’s communications guidelines show how to more effectively reach and portray people 50 years and older- Inclusive Fitness Coalition
Atria Senior Living Sponsors Active Aging Campaign-Seniors for LivingAtria Senior Living Sponsors Active Aging Campaign-Seniors for Living
Ageist Marketing Is Getting Old-Athletic Business Newswire
Generations Beat Online
Older And Crankier-The Agitator