In the news


News services

Group aims to 'rebrand' aging by focusing on contributions to society - The Canadian Press

Newspaper articles

Changing perceptions of aging- Stouffville Free Press
Let’s not replace one stereotype with another -Edmonton Journal

Fitness expert Kathy Smith’s advice on aging actively - IndyStar
Fitness expert Kathy Smith takes fitness message to Carmel - Indy Star

Nationally Known Fitness Expert Kathy Smith Kicks off ICAA’s Active Aging Week in Carmel-Stratford Living
The next boomer bonanza- Globe and Mail
Do you have what it it take to be a Champion? (pdf) - Inside Business

How elderly people are guzzling energy drinks to try to keep up with the younger generation- Daily Mail

Wellness programs mature, change shape along with clients' need - St. Petersburg Times

Jane Fonda wants you to feel the burn ? again - WQAD
Personal care homes take "totally different approach' on food - Pittsburg Business Times
Sporres named to aging campaign - The Daily Journal
Ten ways to extend a healthy life - Platteville Journal

ICAA warns consumers to be aware of "graywashing" - Merced Times

Exercise For the Ages: Ready to get moving again? - Gettysburg Times

There desire will reshape an industry - Orange Country Register

Think twice before you buy to avoid "graywashing" - Senior Digest

'Energy Shots' Find New Market in Seniors - Wall Street Journal

Million turning 50 reshape 'active aging' market - The Derrick

ICAA Warns of Gray Washing - Club Insider

Perhaps they can be the Golden Years - The Lethbridge Herald

You’re not old, just experienced: Group aims to ‘rebrand’ aging - Healthzone


News websites

ICAA challenges marketers: "Do you have what it takes to reach the 50+ consumer?" -

Get your style guide for your mature donor -



Is 'Brain Training' Worth Your Cash? - Smart Money
Arizona Television Channel 7



Neil Knox - Active Aging Champion
Help change the way we age


Carolina 92.1 AM/FM, WWNU-FM

CBC Radio

Kelowna, BC, 1150AM


Tackling graywashing: what drives it, how to recognize and avoid it - Journal on Active Aging (pdf)

With Age, Focus on Body Shifts From Appearance to Function - US News and World Report
Aging Boomers Become a Business Idea Goldmine - Entrepreneur's StartUps
Club Business International
Recreation Management


NCOA Newsletter
Aging Matters



ICAA Joins National Go4Life
ICAA’s communications guidelines show how to more effectively reach and portray people 50 years and older- Inclusive Fitness Coalition

Atria Senior Living Sponsors Active Aging Campaign-Seniors for LivingAtria Senior Living Sponsors Active Aging Campaign-Seniors for Living

Rethinking Views on Aging: Engaging Adults in Physical Activity - US Department of Health and Human Services- Be Active Your Way Blog

Ageist Marketing Is Getting Old-Athletic Business Newswire

Generations Beat Online
Older And Crankier-The Agitator