Become an ICAA Champion in ICAA’s Changing the Way We Age® Campaign Play a key role in the campaign as educator and role model in your local community.
[ Learn more ]Take a leadership role as an ICAA’s Changing the Way We Age® Campaign partner and/or ICAA Organizational Champion.
[ Learn more ]Welcome to the ICAA Changing the Way We Age® Campaign Support Tools for ICAA Champions.
[ Learn more ]This section is dedicated to profiling ICAA Champions and their activities.
[ Learn more ]ICAA's Changing the Way We Age® Campaign press releases
December 6, 2011, Marketers Honored for Ground-Breaking Images of Positive, Active Aging
November 20, 2011, Marketers committing business suicide by ignoring 50+ consumers
September 21, ICAA Champions launch across the USA, vow “Aging will never be the same!”
August 30, “Anti-aging” products play on consumer fears, prompt negative reactions
July 28, ICAA challenges marketers: Do you have what it takes to reach 50+?
May 9, Listen to launch of ICAA's Changing th Way We Age Campaign
April 20, “Rebranding Aging” Movement to Launch May 9 in Washington, D.C.
March 8, Kathy Smith to become ICAA spokesperson, advisor
2010