Founding Gold Partner


By becoming a Founding Gold Partner (FGP) in ICAA’s Changing the Way We Age® Campaign, you will be taking a leadership position in this ground-breaking endeavor. The campaign, spearheaded by the International Council on Active Aging®, focuses on shifting society’s perceptions of aging.


Benefits to your organization

As an FGP, you will have a leadership position in all of ICAA’s Changing the Way We Age® Campaign programs and materials provided to the media, marketers and businesses, including logo presence, corporate statements, website development, advertising, campaign materials and press releases.


ICAA has created this website to support the efforts aimed at media and marketers outlined above. This site will recognize you and other FGP organizations as committed to taking a leadership role in helping to shift society’s perceptions of aging.


As an FGP, you will cohost five ICAA events. Event locations will be mutually agreed upon. At these events you can have a spokesperson or personality as a featured presenter or have an opportunity to address the audience on behalf of your company. This individual and your organization will also be featured in all pre- and post-event promotions and media outreach. The expenses of the spokesperson will be the responsibility of your organization.


You will also have the opportunity to select ICAA Champions from among your customers and staff. These are individuals who can take on the role of educator and role model in local communities.


ICAA Champions will visit schools and community-based organizations around North America to educate and inform people about active aging.


ICAA will also create and manage a section on the Changing the Way We Age® website specifically designed to support this campaign and inform all segments of the population. This website will recognize you and the other FGP organizations, and provide Web-based educational and promotional opportunities for FGPs.


ICAA will create a specific landing page for your customers as a benefit of FGP status.


ICAA will provide Web-based promotional materials for ICAA Champion organizations and communities that wish to host their own events.


ICAA will create downloadable public service announcements that ICAA members can use in promoting various aspects of these activities. Portions of these may be utilized on YouTube, Facebook, Twitter, and in other social media outlets.


As an FGP, your organization may use its role in ICAA’s Changing the Way We Age® Campaign in its own media and marketing.


Commitment: $75,000 for a single year or $70,000 per year for a period of three years.


For more information, email or call ICAA at 866-335-9777 (toll-free) or 604-734-4466.