Founding Partner


By becoming a Founding Partner (FP) in ICAA’s Changing the Way We Age® Campaign, you will gain a high level of visibility in this ground-breaking endeavor. The campaign, spearheaded by the International Council on Active Aging®, focuses on shifting society’s perceptions of aging.


Benefits to your organization

As an FP, you will be positioned in select ICAA’s Changing the Way We Age® Campaign programs and materials provided to the media, marketers and businesses, including logo presence, corporate statements, website development, advertising, and campaign materials.


ICAA has created this website to support the efforts aimed at media and marketers. This site will recognize your organization and other FP organizations as committed to helping to shift society’s perceptions of aging.


You will also have the opportunity to select ICAA Champions from among your customers and staff. These are individuals who can take on the role of educator and role model in local communities.


ICAA Champions will visit schools and community-based organizations around North America to educate and inform people about active aging.


Your organization will become an ICAA Champion host site, providing your organization the opportunity to host ICAA Champion events.


ICAA will also create and manage a section on the Changing the Way We Age® website specifically designed to support this campaign and inform all segments of the population. This website will recognize you and the other FP organizations, plus provide Web-based promotional opportunities for FPs.


ICAA will provide Web-based promotional materials for communities, organizations and individuals that wish to host their own events. Select materials will contain your brand.


As an FP, your organization may use its role in ICAA’s Changing the Way We Age® Campaign in its own media and marketing.


Commitment: $35,000 for a single year or $31,000 per year for a period of three years.


For more information, email or call ICAA at 866-335-9777 (toll-free) or 604-734-4466.