ICAA’s Changing the Way We Age® Campaign


Code of conduct for ICAA Champions
ICAA’s Changing the Way We Age® Campaign aims to help change society’s perceptions of aging and improve the quality of life for aging Boomers and older adults within the seven dimensions of wellness--emotional, vocational, physical, spiritual, intellectual, social and environmental.
ICAA Champions play a key role in the campaign as educators and role models in their local communities. As such, ICAA Champions are required to commit to a code of conduct and to meet designated expectations, as described herein, to the best of their ability.
ICAA Champions will:
  • Conduct themselves with integrity and dignity.
  • Deliver on their promises and commitments and be accountable for their actions.
  • Ensure transparency, openness and responsiveness to questions and concerns.
  • Be responsible for meeting the objectives of the International Council on Active Aging’s vision and mission and ICAA's Changing the Way We Age®" Campaign.
  • Follow the rule of law and obey all local, state and federal regulations.
  • Respect the cultural, religious and political views of others and refrain from imposing personal cultural, religious and political views on others.
  • Provide two references and government-issued identification.
Expectations of Organizational ICAA Champions
To be an advocate in the community by committing to at least three of the following:
  • Speaking to groups to help communicate the messages of ICAA's Changing the Way We Age®" Campaign about society's perceptions of aging, and to educate the community.
  • Being a positive role model and participating in a variety of community events-for example:
    - Master of Ceremonies at an event such as a fun run, fundraiser etc.
    - Participating in a variety of charitable events.
  • Contacting local media when feasible to pass on the message of ICAA's Changing the Way We Age®" Campaign (creating or distributing press releases, sharing current research and providing positive stories)
  • Posting stories or other relevant content on the ICAA's Changing the Way We Age®" Campaign website and Facebook.
  • Maintaining a blog on the ICAA Champions profile page, creating videos and other media that support and convey the importance of active aging and provide relevant examples.
  • Volunteering in the community and schools.
  • Communicating to ICAA any other ideas about how ICAA Champions can assist with the campaign to get the message out.
  • Creating an organization that is a positive place for older adults to live.
  • Being open to having staff and/or residents going out into the community to promote positive messages about aging.
  • Opening the organization to the community at large throughout the year and participating in ICAA's Active Aging Week.
Individual ICAA Champions within a Champion organization will also earn and encourage others to earn their Presidential Active Lifestyle Award (PALA), and will support First Lady Michelle Obama's "Let's Move! initiative," which provides opportunities for intergenerational events that build relationships between youth and older people.
For more information on the PALA, please visit: www.millionpalachallenge.org.