ICAA Champion Organization


The International Council on Active Aging® is inviting organizations and communities to become an ICAA Champion Organization in ICAA’s Changing the Way We Age® Campaign, which will shift society’s perceptions of aging. To nominate an ICAA Champion Organization, please click here.

An ICAA Champion’s role is to inform the media, businesses, families and individuals about the untapped human potential associated with aging, and help them understand that tapping into this potential could help us address many of society’s challenges and opportunities. The overarching aim of fostering this knowledge and recognition is to change society’s views and expectations of aging.




ICAA Champions Organizations will visit or host school groups, as well as organize health fairs and other community events to educate and inform children and older adults about the positive aspects of aging. ICAA Champions can also choose to support ICAA’s Changing the Way We Age® Campaign in other ways. Examples include writing a newsletter column or “blog” (online journal) about living fully in later life, and sharing stories and ideas on the Changing the Way We Age® website.




ICAA has created and will manage a section of this website specifically designed to provide ICAA Champions Organizations with campaign updates, as well as Web-based tools such as media releases, posters, handouts and schedules. The website also feature a dedicated section that profiles ICAA Champions and their activities.


Make a difference


ICAA's Changing the Way We Age® Campaign offers your organization an opportunity to make a lasting difference by encouraging a new vision of aging in society. By being the change you want to see, your organization can help create a society that recognizes, respects and responds to the rich potential of population aging.

To learn more about becoming an ICAA Champion Organization, please email champions@icaa.cc or call ICAA at 866-335-9777 (toll-free) or 604-734-4466.